The pandemic radically changed consumers' eating habits. Countries that believe similar global crises may occur in the future (which is possible) are continuing their development by investing more in functional foods, sustainable production, and digital sales channels in the food sector. Here's what our research has revealed.
Keeping the immune system strong is now a priority. Probiotics, prebiotics, collagen-supplemented products, and plant-based proteins have solidified their place at dining tables. Additionally, vitamin-fortified beverages and functional foods continue to increase in value.
Environmental concerns and sustainability awareness have accelerated the development of alternatives to animal products. Plant-based milks, meats, and protein sources have become an attractive option for both vegans and those who prefer healthy eating.
With the pandemic, e-commerce virtually skyrocketed. Online grocery shopping became a permanent habit. Services that deliver grocery orders to the door in 10-30 minutes, subscription-based food boxes, and direct-to-consumer (D2C) brands have made significant progress.
No one wants to consume without knowing what they are eating anymore. With the "clean label" concept, additive-free, organic certified, and traceable production products gained interest, prompting manufacturers and industry brands to act immediately to maintain their long-term presence.
Consumers prefer local and natural products. Both environmental awareness and contributing to the local economy have become primary reasons for this preference. While options for celiac patients and those with gluten intolerance are increasing, those who prefer healthy eating are also discovering alternative flours.
Diets tailored to individuals' genetic makeup and health needs are now more accessible. DNA-based diets, personalized vitamin supplements, and nutrition plans, once recognized as having a significant place in the future of the food industry, started to see alternative products give way to superfoods.
I believe that healthy, innovative, and environmentally friendly foods will become a more integral part of our lives very soon.
